101 Ways to Drive Traffic to Your Website
Marketing ideas for the shoestring bourgeoisie. - drive traffic
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101 Ways to Drive Traffic to Your internet site
Over 100 ways to drive traffic towards your site, drive traffic to your internet site
Among the chief concerns we've as web owners is how you can drive traffic towards our websites. Not understanding getting increased traffic, how else will we acquire more leads, make more sales and continue to generate income online?
There are a variety of ways to obtain additional traffic, so I�ve collected their list of my favorite traffic-generation techniques. I�ve tried to organize them into the following categories:
Content & Article promotion
SEO & Search engine marketing tactics
Video Marketing & Podcasting
Email Marketing & Syndication
Advertising & PPC
Public Relations & Getting the news out
Social Media & Bookmarking
Content & Article Marketing
Start a blog or put in a blog aimed at your web. Use WordPress. Tip: Don�t choose the disposable Weblog hosting provided by WordPress.com. It�s a watered-down type of WordPress you are unable to optimize!
Research your article keywords while using Google keyword tool. Target your blog posts and articles with such keywords. (Read The best way to Add Keywords aimed at your web.) This will aid you achieve greater rankings inside the serp's.
Update your internet site or blog frequently. 3 x weekly is extremely good. Daily is better.
Write better headlines. Writing compelling headlines that convert into views is surely an art. Make sure you review of your keywords and work them to your headline. Keep your headline congruent together with the webpage it describes.
Stay from duplicating other posts and articles. Duplicate content articles are one of many big no-no�s as outlined by Google and your site may be penalized or banned if you're engaging in this practice. Tip: If you�re employing your posts writing, ensure the contractor knows the work they do needs to pass a plagiarism-detection tool like Copyscape.
When considering content on your website, there are two ways to consider: timely hot topics or evergreen. Hot topics-like world events, emerging technology or celebrities-will provide you with a chance to talk with a thing that is on everyone�s minds, however those topics often cool off and fade from relevance over time. Evergreen content-as the name suggests-is content that delivers timeless value, depending on principles that aren�t as more likely to change with all the public�s mood. A fantastic little bit of evergreen content brings traffic steadily, year after year, and tends to make a real asset to your site.
Convert your blog post articles to Adobe PDFs and offer them on Scribd.com.
Offer to guest post at other highly-ranked websites. Incorporate your URL inside your bio box (your brief description about you and the ways to reach you to learn more.)
Comment on other blogs in your industry or niche. Build your comments thoughtful, courteous and use a keyword or two. Range from the link to your website.
Similar to commenting on blogs, offer helpful solutions on Q&A sites like Yahoo Answers and Quora. Squeeze brief synopsis of your respective solution in answer to the issue you�re addressing and post the web link fully article (already posted on your website) whenever they need to find out more. - drive traffic
Join niche-related forums and gives advice, ask questions, etc. Include links on your websites in your forum signature.
Offer a whitepaper that answers a common challenge to your audience. Collect email sign-ups in trade. Deliver your whitepaper automatically utilizing your confirmation autoresponder.
Write an e-book. Include links to resources and also to your personal URL. Provide ebook on your website.
Place your new ebook into ebook directories free of charge or low-cost download.
Convert your ebook in to a PowerPoint presentation and post on SlideShare.
Repackage your ebook for delivery around the Kindle, Nook as well as other tablet platforms. Then offer it on the market through Amazon, Barnes and Noble, etc.
Add your blog post posts BlogCarnival.com. Host your blog carnival to take exposure to others as part of your niche while building the value absolutely need site.
Form your blog post promotion network. Accept retweet, mention, link you aren't promote one member each week. (This implies 100% dedication from all of members to really make it work. If your member begins falling down on their commitment, they�re out.)
Article marketing. Submit your pithy articles to sites much like the following and don't forget to add keyword links leading returning to your internet site. (Read Marketing Mastery Series: 5 Steps to Powerful Article Marketing.)
Associatedcontent.com (now Yahoo Voices)
Build a quiz or self-test that shows people something about themselves. Entertaining, informative or both, bring value through self-discovery. Though I am certainly biased, here is one example I especially like: Branding 101: Discover Your Brand Archetype Quiz
Create a Squidoo lens. This is the variety of original articles that link time for your site out of your Squidoo page.
Add a forum or discussion group software to your website. (Keep in mind: It will require time, dedication and like to grow a thriving community, however it may be definitely worth it.)
Offer regular webinars and communicate the schedule and topics through your website and mailing lists. Tip: Record the seminars and add these phones a members area on your website, or make them available 24/7, thereby bringing much more value to your website.
Offer a totally free tool, template or software. When Hotmail was first introduced, each message carried a bit signature towards the bottom of each email having said that �Get your free email at Hotmail�. The email system went viral, spreading naturally from inbox to inbox.
Need help getting posts out regularly? Employ a ghost-writer via an outsourcing service like iWriter, oDesk, Elance, etc.
Create an engaging infographic. When succeeded, infographics make even the driest material visually interesting, effectively grabbing and holding the reader�s attention for a specified duration to deliver the message-and your URL.
SEO & Search Engine Marketing
Use keyword-centric tags with your WordPress posts.
In WordPress, be sure to leave trackbacks turned on. Whenever you hyperlink to other site owners, an email will notify your website owners of the modern link and they're going to likely go to your site. They could even link back!
Install the Google Sitemap XML plugin for WordPress. It automatically sends updates to Google and other engines like google whenever you come up with a new post, helping your material get indexed quicker. Don�t use a WordPress site? Use Ping-O-Matic to perform the same thing.
Can�t utilize the Google Sitemap XML plugin for WordPress* to make your sitemap.xml or robots.txt files (utilised by Google and also other search engines like yahoo?) Make use of a sitemap generator like XML-Sitemaps.com.
Two words: Google Authorship. Arrange it and obtain your face to appear close to your posts from the Search results. (Read Google Authorship: The way to get The picture into Search engine Results.)
Install Google Analytics on your site and also view it occasionally. It doesn�t even have to be Google Analytics, however you are able to discover how much traffic you�re receiving on a weekly basis and where your prospective customers are to arrive from? How will you intelligently drive a boost in traffic to your web page should you don�t know what�s already in your favor?
Submit your internet site to find engines and appearance directories. Seems obvious, most folks don�t know where to start. Here's a listing of a number of the top search sites:
Use the linkdomain command online (ex. linkdomain:marketingideas101.com). Although this only shows a subset in the links contributing right into a domain, it might offer you a thought regarding how your competition are becoming their rankings.
Research popular misspellings of the company�s name and the ones of one's competitors. Buy those website names and forward the crooks to your web site.
Find expired website names with your niche which can be still receiving traffic and buying them, directing them toward your internet site. With this, I propose Expired Domains.
Use a custom 404 page to help obtain the information they may be seeking out of your website if it moves or otherwise becomes unavailable.
Reciprocal linking campaigns with mid- to high-PR sites may offer a lift to your rankings and traffic. The top backlink is really a one-way, dofollow link from a high PR site. Also, if you�re just getting started with your site plus you've got low PR, then you better possess some great content, otherwise your opt-in rate which has a reciprocal campaign will probably be low.
Join an internet ring like WebRing. Advantage: Niche-related linking. Disadvantage: Uglies your site. (Not as much of the disadvantage in case you currently have an unpleasant site. If that�s true, begin!)
Pay a freelancer or company to generate obscene numbers of traffic in your case. Just beware of the very real chance even tho it's a scam (Read Not Bring customers Using Fiverr.)
Video Marketing & Podcasting
Read or speak to your ebook contents within an audio post or compilation of audio posts and put on BlogTalkRadio or iTunes.
Why only create audio posts of your respective ebook, article or site content? Produce a video demonstrating precisely the same information and post to YouTube and Vimeo. Include links to your website in your video description and in video captions. Tip: you can do this either by presenting the material yourself, hiring anyone to present it, or by setting up a video with something such as Animoto.
Marketing with email & Syndication
Link your site along with your Aweber marketing via email account. Take signups to your newsletter, ebook or other promotional/informational offers. This may increase your emailing list.
Establish an RSS feed for your site. Add it to FeedBurner.com. (Well.. what was Feedburner. Google gobbled them up.)
Connect your RSS feed broadcasts on your Aweber email marketing service. This may deliver your blog posts in a enewsletter format in your subsciber lists. Set the email list to weekly or whatever is acceptable on your posting frequency.
Email your existing and top customers regularly. Inquire regarding their curiosity about services and services (segment your list accordingly.) Send letters of appreciation, short polls, tips, client spotlights as well as other relevant correspondence to be in the front of their minds.
In your enewsletter, don�t embed complete articles. Instead, display hook paragraphs with backlinks completely articles on your own site. This allows you to gauge what topics are most critical on your readers.
Don�t stop with offering your whitepaper out of your newsletter signup confirmation page. Include your Facebook, Twitter, Google+ profiles and links with other websites you own that complement.
Syndicate your website with Technorati.
Include your internet site URL within your email signature. (It�s a fantastic destination to offer several of your social media marketing URLs at the same time.)
Run a solo ad, whereby you pay you to definitely market your offer with their list. Research your list owners carefully here; all is not as it may look like. (Continue but be careful. Read Solo Ads Advertising: Why Solo Ad Scams Suck.)
Conduct an ad swap. You've got a email list. Another marketer has their subscriber list. Your offers align with every others� e-mail lists. One other marketer sends your offer on their list and you send their offer to yours. All things being equal, each of you should view your opt-in lists expand. (Get going at Safe-Swaps.com.)
Join venture with another marketer. Such as a solo ad, you run your ad with their list, with all the difference being they get yourself a cut of the sales instead of having a flat rate.
Advertising & PPC
Run pay-per-click (PPC) ads using Facebook ads, Pay per click or Bing Ads. Tip: Make your ad performance carefully at first. You can lose a lot of money quickly should you don�t be aware!
Pay for banner ad campaigns on other websites. Target websites inside your niche, preferably. This is a step-around to start out receiving qualified traffic.
Banner exchange. Just like reciprocal links, you agree to trade banner advertising to webmasters. Target the same or complementary niches.
Post free or paid ads on free ad sites like Craigslist, ClassifiedAds.com, and Backpage.
Begin an online affiliate program and spread the wealth! Pay others to promote one to their website visitors and mailing lists by offering them a cut. Be sure you can track referred traffic correctly before rolling this out.
Publicity & Getting the news out
Offer to start a recommendation column for local media outlets. Have some example column posts and know your pitch ahead of when approaching publishers. Finally, ensure that the publisher�s audience matches your own.
Along the same lines being an advice column, offer to publish an editorial. This is quite like guest posting on someone else�s blog. By giving thoughtful comprehension of perhaps the most common challenge or current event, you bring value on the publication as well as a spotlight to your own efforts.
Write a compelling press release and post to free news release sites and native media outlets. This is a short list of paid and free pr release sites:
Are your offline ads supporting your internet marketing efforts? You need to have your URL on your cards, flyers, brochures, letterhead; every stationary.
Pay a higher school or pupil to set flyers with your offer and URL around town. Include college campuses, malls, food markets, houses, etc., providing that business proprietors are asked and so long because the location is congruent (or neutral) along with your offer. These locations ought to be places where your market frequents. Tip: Unclear those flyers won�t finish up in the trash? In today�s day of smart phones, spend on each image of the flyers as they�re placed.
Drive your URL all around town. Brand your URL to your license plate cover, bumper sticker, or have it added professionally for your vehicle�s rear window, tailgate, side, etc. Better if the car is different for some reason (and I�m not referring to that rust spot in the shape of Elvis or the Virgin Mary.) Wish to take this extraordinary? Purchase an eye-catching vehicle wrap.
Buy a pair of sandals or boots and carve your URL to the bottom of these. Go walk on wet sand or snow and provides people that follow within your footsteps something to think about.
Hold a contest. Winner gets to be a rave review on the site, a fun toy or gadget, cash.. whatever. The greater compelling and niche-appropriate the prizes, the greater. Announce the contest winners on the site.
Join a local business group or association. Members often benefit from being indexed by the member directory, detailed with their website�s URL.
Your card needs to have your link about it, obviously. Better, make use of the back of your business card to mention a unique offer, discount code, promotion and other thrilling cause of the crooks to visit your site. Now those networking mixers could actually bring some visits to your website rather than seeding your organization cards at the end of trash bins throughout town.
Sponsor a league team. This might be softball, darts, roller derby, bowling-even chess. Take into account the audience (the members as well as their families and fans) and your own interests when choosing your sponsorship opportunity.
Get seen on television. This system proved helpful for Dave Mayer of CleanBottle.com. Wearing an enormous bottle costume-complete with URL-Dave was first caught on video running along Tour de France bicyclists. The video went viral and CleanBottle�s orders exploded. He's since made this technique a cornerstone in their marketing strategy, though he�s occasionally defaced by drunken cycling fans.
Give an active talk, presentation, seminar or workshop. After that event, you should be collecting a quick survey to find out the best way to help the next event. Request email addresses from people who confirm they need to opt into the email list.
When folks were taking that event, did they complete a registration form? It better not happen to be printed! Any flyers or advertising to the event should examine your web site where they�ll find more event details along with the registration form.
Give an interview. Regardless of the format, a recorded interview can offer you excellent experience your market and places you in the expert seat. As the interviewer for the report on questions beforehand, or offer your personal. Practice staying at ease and request a reproduction of the interview for usage in your own marketing efforts.
Interview others. With each and every interview you conduct, the easier it gets that you should interview larger names in your industry. The better the names, the greater the draw. Tip: Have your recorded interviews transcribed and gives them on the website. It�s a powerful way to generate fresh content!
Offer to offer a product or service review (whether good or bad) or testimonial in substitution for a backlink.
Send your product or service (for free) to other web owners with an online product review.
Hand out promotional items with your URL to them. Don�t skimp here. Nice metal pens and USB drives have a tendency to usually stay with me for a number of years, even if these people have a logo and URL emblazoned with them.
Hold an online treasure hunt. Contestants compete to answer riddles and collect clues to win mind-boggling prizes. Obviously, one of many clues (as well as treasure!?) will probably be on the website.
Printed banners, billboards and skywriting. Enough said there. Better: Save the printing costs. To retaliate against political sign thieves, Michigan internet marketing agency, Oneupweb projected a 30-foot video loop of the dancing Senator Obama onto the side of these building. The stunt made the night news all over the country.
Produce viral content. How? One idea is to make a legend becoming reality. Athletic shoe manufacturer Hi-Tec, made a series of �reality� videos showing their new distinctive line of jogging shoes were so water-resistant, people were wanting to run using water-and they were succeeding.
Tattoo (temporary or else) your URL to your body. Any situation that important will certainly get looked up.
Ask a celeb to utilize a t-shirt or dress along with your URL printed onto it.
When attending a tradeshow, both you and your team wear the same shirts, visibly labeled using your URL. Buttons and hats are another form of this.
Create an award program. Establish the policies, the award graphics, news release templates, etc. Be discerning about how exactly you end up picking your candidates and earn your announcement. Let the winner(s) to set the newest badge on their website. Naturally, it�s one of the links towards the award summary by yourself site.
Promote a sale, introductory pricing, trial offer or any other enticing promotion to enjoy deal-conscious buyers to your website.
Social media marketing & Bookmarking
Facebook. Share interesting or relevant posts, images and videos on your Facebook �fan page�. From time to time, incorporate a link to your personal website.
Facebook. Install the NetworkedBlogs Facebook app and connect your blog to Facebook. Whenever you post in your blog, this post automatically shows in Facebook.
Facebook. Link your Facebook account along with your Twitter account so a blog post in Facebook automatically posts in Twitter. This lightens you will want to log into both accounts and adds diversity on your Twitter updates, particularly if you�re smart enough to automate some of them using�
MarketMeSuite. Manage your social media marketing streams and accounts in one place. Best: Create, schedule and upload your social media broadcasts weekly, month, quarter or year at the same time. Greatly cuts down on the facebook marketing burden.
Twitter. Display your Twitter feed on your website or blog. If you�re utilizing your Facebook account regularly, your tweets will display and serve to freshen your internet site. This encourages repeat visits and updates your site, holding you back fresh in Google�s listings.
Twitter. Incorporate your website�s link inside your Twitter bio.
Twitter. Tweet concerning your product, service or articles. Include links to your onsite material. Use hash tags (#) to incorporate your tweets to relevant topic streams.
LinkedIn. Connect your WordPress blog along with your LinkedIn account so your blog posts show on your profile.
LinkedIn. Incorporate your URL in your profile.
LinkedIn. Start a LinkedIn group. Best: Target your niche and mention your geographical location inside the group�s description to create a far more focused group.
LinkedIn. Too busy to begin your own LinkedIn group? Join other groups and increase the value of those communications. Often, those posts may be expanded to get full articles by yourself website. Then provide link to the audience.
Pinterest. Add interesting, non-copyrighted graphics to your website pages and websites then pin these phones your Pinterest account.
Create an account in different of those popular social bookmarking sites. Include your URL inside your profile.
Using these popular social bookmarking sites, bookmark links worthwhile, related to your niche. Your own website must be one of them bookmarks.
Ask others to bookmark your internet site. Or bribe them. In any event.
And finally-because you can�t have a very set of only 100 marketing ideas on an online site called �Marketing Ideas 101�:
Content & Article Marketing (cont.)
Make a �100 Ways to� list post and enquire of website visitors to share whenever they think it is helpful. Nearly that ambitious? Make list �10 Ways to�, �3 Ways to�, �50 Ways to�-you have the idea.